The not-so-mad scientists at YouTube—aka, Google’s video laboratory—just launched Leanback, their latest beta project. As the name implies, Leanback looks to get online video viewers to sit back and just watch [...]

… or put the genie back in the bottle. Pick your metaphor, as long as it means “impossible task.” Last year, Time Inc. CEO Ann Moore wrote an all-company memo on [...]

Paul Parkin Founding Partner SALT Branding

Younger viewers most likely to say online ads are as acceptable as on TV

Twitter, in rolling out its official @earlybird Exclusive Offers account, will take advantage of its strength to deliver time-sensitive information by offering daily deals similar to those popularized by the [...]

The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]

The phenomenon of multitasking while online is well-documented. According to the USC Annenberg School Center for the Digital Future, more than 80% of US internet users multitasked during at least [...]

How age, income and ethnicity affect time spent social networking

Longer purchase process gives device marketers opportunities to target shoppers

Helen Katz, Senior Vice President-Research Director at Starcom Mediavest Group, has seen her fair share of changes in the world of media planning and buying and advertising over the [...]

Just a few days after America celebrated Independence Day, Yahoo! will roll out the latest in niche news sites, sourced entirely by internet users’ search queries, according to The New [...]

Marketers that focus on ROI and other financial metrics more likely to employ sophisticated techniques

Lisa E. Phillips, Senior Analyst

Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a [...]

Mobile marketing is not just for smartphones

How many will bring the full ecommerce experience to the social site?

Recent research from Pew Internet & American Life Project shows that one out of five US adults now tracks local issues online. As a result, several major media companies, including [...]

A new forecast from the Online-Vermarkterkreis (OVK) sees spending on Internet display advertising rising between 8% and 9% in Germany during 2010. The OVK noted that interest in a range [...]

Jason Rivera Director of Consumer Insights and Planning AMP Agency, an Alloy Media + Marketing property

Always-on from increasingly young ages