Marketing Trends in ecommerce

Pitching Cars Online in Tough Times

eMarketer.com Marketing Research - Thu, 11/20/2008 - 23:00
Detroit can’t stop advertising altogether, so it’s focusing on efficiency.
Categories: Marketing Trends in ecommerce

What Is Google Doing in TV?

eMarketer.com Marketing Research - Thu, 11/20/2008 - 23:00
The search giant dips its toe in TV ads.
Categories: Marketing Trends in ecommerce

Are Young Adults Really Brand-Resistant?

eMarketer.com Marketing Research - Wed, 11/19/2008 - 23:00
No, they are irrelevance-resistant.
Categories: Marketing Trends in ecommerce

Multicultural Marketing Hot, Success Not

eMarketer.com Marketing Research - Wed, 11/19/2008 - 23:00
Its users can’t even agree on what multicultural marketing is.
Categories: Marketing Trends in ecommerce

College Student and Teen Web Tastes

eMarketer.com Marketing Research - Tue, 11/18/2008 - 23:00
Online behavior patterns are formed early.
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Behind the Numbers: MySpace and Facebook

eMarketer.com Marketing Research - Tue, 11/18/2008 - 23:00
Market research firms such as comScore do not yet measure newly developed types of social networking ads.
Categories: Marketing Trends in ecommerce

The TV Channel Is Changing

eMarketer.com Marketing Research - Mon, 11/17/2008 - 23:00
Please do not adjust your dial, but do be prepared to switch your thinking.
Categories: Marketing Trends in ecommerce

Online Buyers Active but Practical

eMarketer.com Marketing Research - Mon, 11/17/2008 - 23:00
Apparel and books will likely do fine this holiday. Jewelry, not so much.
Categories: Marketing Trends in ecommerce

Targeting the Female Holiday Shopper

eMarketer.com Marketing Research - Sun, 11/16/2008 - 23:00
Women are scouring the Web for bargains and sharing coupon codes with friends.
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Kids and Teens Are Always On

eMarketer.com Marketing Research - Sun, 11/16/2008 - 23:00
Talk, talk, talk, talk, talk.
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Consumers Opening Fewer E-Mails

eMarketer.com Marketing Research - Thu, 11/13/2008 - 23:00
Opens and clicks have been falling, but marketers aren’t about to drop their favorite tactic.
Categories: Marketing Trends in ecommerce

Breaking with Tradition for TV’s Sake

eMarketer.com Marketing Research - Thu, 11/13/2008 - 23:00
By Chris Keating
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How Much Will Online Travel Slow?

eMarketer.com Marketing Research - Wed, 11/12/2008 - 23:00
Digital bookings shift into a lower gear.
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If RSS Is Niche Media, Why Use It?

eMarketer.com Marketing Research - Wed, 11/12/2008 - 23:00
Self-selecting users can make RSS a powerful medium.
Categories: Marketing Trends in ecommerce

French Digital Ad Spending Still Growing

eMarketer.com Marketing Research - Tue, 11/11/2008 - 23:00
Karin von Abrams, Senior Analyst
Categories: Marketing Trends in ecommerce

Will Local Online Slow in 2009?

eMarketer.com Marketing Research - Tue, 11/11/2008 - 23:00
Flashy formats draw more attention, but still lag in dollars spent.
Categories: Marketing Trends in ecommerce