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Online Buying Diversifies, but Concerns Remain
Consumers would still like to see goods in person.
Categories: Marketing Trends in ecommerce
Video to Consume One-Third of Each Day
Video entertainment to rival sleep time.
Categories: Marketing Trends in ecommerce
Voters Head to Web for Campaign Info
The electorate is online, even if ad dollars aren't.
Categories: Marketing Trends in ecommerce
Online Buyers in France on the Rise
Broadband and e-commerce go hand in hand.
Categories: Marketing Trends in ecommerce
Digital In-Theater Ad Spending Grows
It's summer blockbuster—and incremental revenue—season.
Categories: Marketing Trends in ecommerce
Green Consumer Demographics
Energy savings appeal to much of the US online population.
Categories: Marketing Trends in ecommerce
Brazil's Mobile Internet Promise
Consumers leapfrog PCs for the mobile Web.
Categories: Marketing Trends in ecommerce
Digital Music Spending, Complexity Up
Artists look for new revenues—think ads—as total recording sales dip.
Categories: Marketing Trends in ecommerce
Will In-Flight Broadband Take Off?
Clicking the friendly skies
Categories: Marketing Trends in ecommerce
Behavioral Targeting and Customer Segmentation
Letting customers create their own segments
Categories: Marketing Trends in ecommerce
UK Online Advertising Strides On
Maturity is not a bad thing.
Categories: Marketing Trends in ecommerce
Men, You're Outnumbered Online
Debra Aho Williamson, Senior Analyst
Categories: Marketing Trends in ecommerce
Marketers Hunt for Golden Easter Eggs
Candy and egg-dyeing are big business.
Categories: Marketing Trends in ecommerce
Could an Ad Targeting Law Be Good News?
Opt-in could increase ad value.
Categories: Marketing Trends in ecommerce
Marketers Connect With Video Gamers
Using games as part of integrated campaigns.
Categories: Marketing Trends in ecommerce
Online Ads Healthy as Pharma Sales Slow
Rx for sales: Web marketing.
Categories: Marketing Trends in ecommerce
Affluent Hobnob on Social Networks
Will ads for luxury goods follow?
Categories: Marketing Trends in ecommerce
E-Mail Tactics Help Determine Winners
Personalization helps.
Categories: Marketing Trends in ecommerce
Online Advertisers To Spend Through Turbulence
The shift online will continue in 2008.
Categories: Marketing Trends in ecommerce
Mobile Users Want Free Goodies, Few Ads
Are ads the key to mobile content adoption?
Categories: Marketing Trends in ecommerce
